Did You Know...

In 2008, U.S. spending on health services and supplies exceeded $2.3 trillion*

In 2008, U.S. hospitals accounted for $718.4 billion of GDP*

In 2008, U.S. hospitals employed nearly 6.1 million people - supporting nearly 1 of 9 jobs in the U.S.*

75% of development dollars are spent on products that do not realize a solid return on investment



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How we help you learn and succeed

What differentiates Healthcare MarketMPact is our focus on helping hospitals improve their operational performance through innovative, emerging products and services being developed by companies like yours. As your strategic partner, we can help you access invaluable feedback on your products' value and selling proposition upfront, helping you breeze by market entry hurdles, streamline the go-to-market timeline and maximize your ROI. We offer custom solutions covering every phase of the product lifecycle, from feasibility assessments, research, testing and analysis, to ROI and break-even modeling, competitive benchmarking, pricing, positioning and more.

One of our greatest assets is the depth of our educational resources. We can provide you with the knowledge you need to enter, expand in and thrive in this complex market, from basic fundamentals to hands-on training in specific challenges that hospitals face.

Our portfolio of services includes:

Product/Services Development

  • Due diligence feasibility assessments
  • Expert review
  • Interactive, real-time product research, testing and analysis
  • ROI and break-even modeling
  • Opportunity evaluation and quantification
  • Surveys
  • Focus groups
  • In-depth education and hands-on training in the complex healthcare market
  • Introduction to capital resources

Market Launch

  • Marketing strategies
  • Database marketing
  • Lead generation activities
  • Sponsored events
  • Beta site testing
  • Marketing communications and PR support
  • Management and governance
  • Competitive benchmarking, pricing, positioning and more