"We knew our technology could play a major role in improving patient safety. What we didn't know was the hospital market, from who made purchasing decisions to what factors influenced them. To find out, we needed the straight, unbiased truth from an inside expert. That's why we contracted Healthcare MarketMPact. They had the right contacts and deep resources we needed to validate the complex hospital market and take the next step. Thanks to Healthcare MarketMPact, our RASMAS technology has literally streamlined how healthcare organizations nationwide respond to the thousands of product alerts and safety notices sent to them each year." - Dr. Lydia Thomas, President and CEO, Mitretek Systems
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Real World Success
Healthcare MarketMPact's real-world success is best evidenced through our clients' results. For example, one client needed market validation for their new hospital alert and recall system in order to secure Board funding for a full-fledged commercial introduction. Timing was of the essence; the entire effort had to be completed in three months to meet budgetary deadlines. Healthcare MarketMPact surveyed members of three healthcare associations, generating more than 1,000 responses.
To gain additional insights, we polled 85 survey respondents, interviewed 12 key hospital risk managers, and coordinated 60 live demonstrations for prospective buyers. Not only did we validate the market's need for their system, but our research helped refine pricing and messaging strategies. Our client gained immediate sales opportunities as well as its Board's approval for funding.